Group coaching workshops for a tier-one international business school in APAC
Context & Objectives
The School had a goal to elevate the promotion of its brand and education services. In pursuit of this objective, the primary focus of this engagement was:
- To create specialized workshops tailored for groups of 40 Master Students. These workshops would employ a coaching approach to not only guide and empower students but also equip them with the knowledge and understanding necessary to thrive in the highly competitive job markets of Southeast Asia.
- Additionally, these workshops aimed to support students in making informed decisions about their career paths.
To meet the client’s objectives, CoachBase:
- Requirements gathering with key stakeholders through interviews
- Conduct extensive job market research across 3 markets: Singapore, Indonesia, and Thailand
- Workshop handouts with a coaching approach
- Dry run with panelists
- Live coaching workshops
The outcomes include:
- Equipping Students with a deeper understanding of the skills, competencies, and strategies needed for success in the highly competitive job markets of Southeast Asia, giving them a competitive advantage.
- Supporting informed career decisions: Assisting students in making well-informed decisions regarding their career paths, ensuring alignment with their aspirations and market demands.
- Enhancing the School’s brand and education services by delivering valuable, hands-on support to Master Students, preparing them for successful careers, and facilitating informed decisions about their professional development.